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Unleash Your Palatant Potential

Create a diverse range of products loved by pets and the people who care for them.
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Superior Taste

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Bespoke Solutions

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Seasoned Experts

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Stand Out in a Competitive Pet Market

Pet food brands are often stuck with palatants that fail to push the boundaries of innovation. Our four-legged friends deserve better.

Our artfully curated palatants are designed to elevate the taste of pet food and treats, creating unforgettable taste experiences loved by pets and their owners.

Our palatants are the secret ingredient behind some of the world’s most beloved pet brands. Let’s incorporate them into your formulations, unlocking a world of possibilities and setting your products apart in the market.

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Partner with an Industry Leader

Receive exceptional support at every step of the process.
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Utilize Quality, Vegan Ingredients

Ensure superior taste with high-quality, natural ingredients that don’t require USDA compliance.
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Customize Your Palatants

Access raw materials and ingredients that will become the palatants needed to meet your specific application requirements.
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Stay Ahead of the Market

Stand out in a crowded market and satisfy pets and owners alike.

Pal-Tested

Pet Approved

0 %

of dogs preferred Trilogy Flavor’s Pepperoni flavored biscuit.

0 %
of dogs preferred Trilogy Flavor’s Herb Roasted Chicken flavored semi-moist kibble.

Explore a World of Tail-Wagging Possibilities

Discover

Start a conversation with a product specialist who listens closely to understand your goals and objectives and determines your palatant requirements.

Recommend

After careful examination of your needs, we recommend creative solutions based on consumer insights and market data.

Collaborate

Tailored samples are sent to you to inspire creativity and finish your formula. Our flavor chemists are on standby to collaborate with you throughout the development process.

Deliver

Once your samples exceed expectations and your order is in production, it’s smooth sailing. We oversee the production process and deliver innovative palatants sure to satisfy your consumer.

Make a Statement with Palatants That Inspire

Read our blogs and see how we’ve used the power of palatants to help our pet-specific clients provide the very best in pet food products.

A CLEAN BILL OF HEALTH UNLEASING PET HEALTH TRENDS

HOT DOG - SPOTLIGHT ON PET FOOD TRENDS

Developing PalatabilitY Tests for Pet Food

Developing Pet Food Flavors for Dogs and Cats

Request a Palatant Sample

Ensure the flavors you develop will leave four-legged consumers craving for more. Fill out this form and a product expert will be in touch to send you the best samples for your product.

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Answering Your Palatant Questions

What are palatants?

Palatants are specialized flavor enhancers designed to improve the overall taste and sensory experience of pet food and treats.

How do Trilogy’s palatants differ from others?

Trilogy’s palatants are pal-tested, pet-approved, and don’t require USDA compliance. As a vegan solution, your product doesn’t contain animal products, while still setting your brand up to stand out in a crowded pet market.

How can I request a sample of reaction palatants for my products?

You can easily request a sample of our palatants by filling out the sample request form here.

What is PAL testing?

PAL testing is a scientific process that tests the palatability of a pet product which ultimately gives pets a voice in what products they prefer. Ready to dive deeper into PAL testing? Check out our in-depth article here.

What type of support do you provide to clients using palatants?

We provide product development support including palatant formulation assistance and ongoing technical support to ensure the successful implementation of palatants in your products. We provide comprehensive support, including product consultations, formulation assistance, and ongoing technical support to ensure the successful implementation of palatants in your products.
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Palatants For Pet Food

Developing Pet Food Flavors for Dogs and Cats: An Overview

Most of us treat our pets like members of the family. We want to do everything we can to improve their lives and well-being. To ensure that your pet is getting all of the nutritional and healthy benefits from their food, they have to eat the right quantity of high-quality products. If your pet isn’t eating the right amount, they are not reaping the maximum benefits of what they consume. One way to improve their nutrition and health is to improve their food’s palatability with flavors to ensure that enough is eaten. Companion animal flavor chemists create flavors for pets that please both the pet and the owner by understanding the best types of flavors and processes used in pet food applications.

There are several factors that need to be considered when developing pet food. First, pet food is created within specified label parameters, similarly to human food. Owners often consider label requirements such as natural, non-GMO, and organic. Second, functionality is an important factor. Owners may want products to contain ingredients that will maintain their pet’s coat, skin, nails, and teeth, among other things. Pet’s diets do not vary as much as our diets, and therefore their food must deliver the needed nutrition while maintaining palatability. Third, the name and aroma of the flavor must appeal to the owner. A pet owner is less likely to buy a product with an off-putting smell or label. For example, filet mignon or grilled salmon are appealing names that make an owner feel confident in the high quality of their pet’s food. Since pets are considered members of the family, owners want to treat their pets to the best food.

The most common forms of pet food are liquid, dry, compounded, reacted and/or combinations. Pet food flavors are created for extruded food, canned food, baked treats, oil sprays, bag seals and “spikes”. Spikes are used to enhance or boost palatability. For example, spikes are used in a cheap liver digest. Depending on the desired flavor profile, flavor can be applied at various points using a range of methods along the production process. The same flavor used at different times throughout the product can result in different flavor profiles.
With a basic understanding of the importance of palatability, let’s take a look at the differences in taste preferences between cat and dog food. Understanding these differences is key to a targeted approach when developing pet food.

Cats, as obligate carnivores, like higher protein diets over lower protein diets. Their taste system is tuned to detect compounds in animal tissues (amino acids, peptides, etc.). They are more likely than dogs to avoid spoilage aromas. They lack lateral jaw movement; hence, texture and size are very important. They also lack molars, and cannot grind their food. Acidification helps salivation which helps them swallow their food. Surface texture also plays a role in palatability. In general, compared to dogs, cats are much more sensitive to texture and taste. A focus on fresh protein flavors in an easily chewed form is of importance.
In contrast, dogs are omnivores. They tend to respond to a wider variety of flavors, including sugar, and they appear to prefer higher impact, roasted aromas. Because of their strong sense of smell, dogs will also tend to choose diets based on aroma. PAL (palatability) testing conducted on dogs, shows a strong link between their first choice of food and total consumption.

Most flavors for pet food are divided into two general classes (1) reaction flavors/digests and (2) compounded flavors. Both can have liquid or dry forms and be added internally or externally to the food matrix. In other words, the complete reacted flavor can be added to the final product (eg. Kibble) or the flavor can be designed to react during the processing of the pet food. Compounded flavors are exactly what the name implies, and are very similar to the flavors created for humans. Reacted/digest flavors often utilize the hydrolysates of a meat, fish, vegetable, or grain as a source of free amino acids necessary for Maillard reactions. The flavorist will employ a variety of hydrolysis schemes in order to generate the desired free amino acid profile for the end flavor desired. In combination with this amino acid mixture, the flavorist chooses carbohydrate sources for the necessary carbonyls to promote a reaction. Precursor flavors can be added at this point prior to the actual reaction. Like other reaction flavors, they can be produced under atmospheric or pressurized conditions and at various temperatures. Post reaction is the preservation phase where the final flavor will be stabilized with several ingredients to slow oxidation and inhibit yeast, mold, and bacterial growth. This is to help ensure the safety of the end-product which, like human food, is highly regulated.

The safety of pet food is important and flavorists must keep current with the numerous regulatory bodies globally that govern the pet food industry: FDA, USDA, EU and FEMA. In the United States, the Association of American Feed Control Officials (AAFCO) reviews ingredients for pet food flavors and publishes approved ingredients in their Official Publication (OP). One must be careful when formulating for animals; some ingredients that are safe for humans are not safe for cats (propylene glycol) or dogs (alkaloids like theobromine from cacao plants & xylitol). Pet food flavor creation is complex and requires an understanding of ingredients, processing, owner’s desires, pet’s needs and in-line flavor processing.

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Developing Palatability Tests for Pet Food

Have you ever wondered how pet food flavor chemists create flavors? There are many factors that determine what flavor materials and processes they use to create products that your pet loves. How does your pet tell us what flavors, foods, and treats they like? Palatability (PAL) testing is critical to determining what flavor to use in a product. Since pets cannot speak to us, we must use other methods to learn what they like.

When creating flavors for dogs and cats there are several key factors to consider. The first factor is the type of pet (dog or cat). Along with knowing the type of pet, we must consider the raw material choices for the food or treats, and how the food is processed. Raw materials like grains, coupled with a low-cook process will need more flavor work and palatability enhancement than a diet consisting of meat as the main ingredient, even when processed under similar conditions. Extrusion, baking, and canning, all have their respective key raw material sets, and can vary widely in addition to processing conditions (cook time, temperature, pressure, flavor introduction points). The flavor profile will depend on whether the flavor will be applied post processing, during processing, or included in the raw material mix. Lastly, animals can also be conditioned through experience to prefer certain flavors and textures, due to age, location, and health conditions.

Once the final product is created, it must be tested for palatability. The most common type of testing is a split plate, two bowl test. During this test, animals are given two bowls with different profiles and asked to indicate their preference. On the second day, the bowls are switched to negate handedness and to ensure that a clear choice is made. The feeding process can be videotaped, visually monitored, or animals can be fitted with RFID chips to determine what bowl the animal chooses and eats from. First choice, consumption ratio, and total intake are measured. The data is then analyzed to determine if a statistically significant choice is made.

Knowing the differences in preferences between cats and dogs helps in designing palatability tests. In general, dogs tend to make choices with their noses. In standard two bowl testing, the correlation between first choice and total consumption is very high while in cats it is not. Cats tend to “graze” for longer periods, while dogs tend to eat within 10-30 minutes. Dogs tend to prefer more roasted, cooked, and umami flavors. Cats tend to prefer proteins (proteinaceous notes) as they are carnivores. Another thing to consider is that cats lack the ability to grind food and lack lateral jaw movement which makes texture and salivation type flavors important. Cats also eat for metabolic needs unlike dogs. When deciding on the right flavor for a pet, it is critical to have knowledge of all the raw materials, processes, and potential application points. This enables the flavorist to create winning flavors that delight both pets and owners.

The process of flavor creation and application for pets is very involved and requires great knowledge of the raw materials, products, processes, and testing methods to win in the market! Flavor is critical when developing a product for palatability testing, so please contact TEI to discuss your flavor needs.

blog health trends

A Clean Bill of Health - Unleashing pet Health Trends

Pet Health

Among pet owners, there is a general increase in awareness of health and wellness for their pets. As discussed in Trilogy’s Spotlight On Pet Food Trends post, the humanization of pet products has consumers seeking better-for-you pet foods. Pet owners not only seek nutritious foods and treats for their pets, but now they seek products that offer functional benefits such as anxiety relief, digestion support, and dental health. Like humans, to stay healthy, pets need regular veterinary exams, vaccinations, and parasite prevention as well as weight management, and exercise. For example, pet obesity is on the rise. According to the Purina Institute1, worldwide, studies estimate that up to 63% of pet cats and 59.3% of pet dogs are overweight or obese. Like obesity in humans, it can lead to health problems and disease in pets. Accelerated by the pandemic, mental health conditions and awareness are on the rise for both humans and pets. CBD-infused food and beverages have been emerging in human products and are now appearing in pet products. Pet owners want what’s best for their pets and to keep them healthy. However, keeping pets healthy is becoming increasingly expensive. The cost of pet food is up 25% since 2020, and vet care is now 11% more expensive than in 2022, according to USA TODAY Blueprint2.

Keeping Pets Healthy

To stay healthy, pets need veterinary care, and some pet owners even have pet insurance. According to the Business Research Company3, the pet insurance market has grown from $7.92 billion in 2023 to $9.22 billion in 2024, with a 16.5% CAGR. The total number of insured pets has seen double-digit increases in the last four years, with an average growth rate of 26.6% since 2018, according to the North America Pet Health Insurance Association4.

The American Veterinary Medical Association’s5 (AVMA) 2023 Pet Owner Attitude Survey revealed:

  • 88% of pet owners believe that having a veterinarian physically examine their pet and talk to them in-person is what leads to the best care
  • 79% of pet owners prefer that a veterinarian oversee their pet’s care
  • 76% put their pet’s health and safety above all else as a top priority for veterinary care

USA TODAY Blueprint’s data2 discovered that to keep up with rising pet costs, respondents have cut back spending in a variety of ways:

  • 67% of dog owners have cut back on non-essential items
  • 66% of dog owners have cut back on basic necessities like food and personal health care
  • 62% of respondents have delayed experiences (travel, events)
  • 55% of dog owners have delayed or cut back on veterinary services
  • 50% are feeding their dogs less food or less expensive food
  • 25% of respondents have cut back on treats

For example, recognizing the cost-of-living crisis affects people and pets, Canadian-based pet food brand Wilder Harrier is creating a network of Community Pet Pantries. Struggling families can pick up donated food for their animals at a Community Pet Pantry.

Pet Food with Health Benefits

As the term “health and wellness” evolves for humans it also develops for pet owners and how they keep their pets healthy through pet food, treats, and supplements. “Pet parents are seeking formulas that provide specific health benefits to their four-legged companion,” states Lynn Dornblaser of Mintel6.

According to Mintel’s research7:

  • 60% of UK pet food buyers decide whether or not to purchase pet food based on how healthy it is
  • 45% of Brazilian pet owners prefer to buy pet food that is free from artificial ingredients because it is healthier for their pet
  • 33% of U.S. pet food buyers are interested in purchasing pet food that provides anxiety relief
  • Pet food buyers gravitate towards brands that highlight how their products align with their top priorities, such as digestion, muscle, bone and joint support, and skin health
  • Global pet food launches referencing calming benefits account for only 1% of total global launches, while launches referencing a brain/nervous system claim have remained at around 3% of total launches for the last five years

Similarly, NielsenIQ’s research8 found pet food searches for holistic health ingredients and functional health ingredients have increased by double digits year-over-year. The search volume for “calming” pet products has increased by 42% since March 2021, and consumers are also searching for dental and breath health, sensitive stomach, and human-grade options in pet food. According to Jeremy J. Petersen9 of Identity Pet Nutrition, “cat parents are looking for diets that can help provide a solution to common ailments like kidney disease, urinary concerns, IBD, and diabetes.”

Pet Treats and Supplements

Pet parents approach their pets’ health and well-being the same as they do for themselves. Pet owners often use treats to bond or reward their pets’ behavior. For example, 76% of U.S. pet food buyers say that giving treats helps to strengthen the bond with their pet, while 54% of UK pet food buyers give more treats to their pets as a result of the pandemic, according to Mintel10. According to Technavio11, the pet treats market size is expected to increase by $9.10 billion between 2023 to 2028, with a CAGR of 6.57%. Like pet food, pet owners are interested in treats and toppers that promise functional health benefits with functional claims growing in the pet food aisle12. Life stage-specific products are common in pet food and are slowly moving into treats creating new opportunities.

Additionally, the pet supplement market is growing. The global pet supplement market reached $1.3 billion in 2023 and is expected to reach $2.0 billion by 2032, with a CAGR of 5.2%, according to IMARC Group13. Innova Market Insights’ data14 showed new pet food launches recorded a CAGR of 6.8% between 2018 and 2022, with the top performing subcategory being cat and dog supplements, with a stunning 84% growth. According to MarketPlace15, 24% and 22% of pet supplement shoppers consider supplements with “veterinarian-recommended” and “veterinarian-approved” claims to be highly effective, respectively. “Clinically supported,” “veterinarian-formulated” and “science-backed” are also associated with high efficacy. For example, Honest to Goodness™ Plant Snacks check all the boxes. The functional, plant-based dog treats are “formulated with fruits, vegetables, and advanced nutrients. The treats are minimally processed, developed by veterinarians, and focus on specific health conditions in dogs. Each variety contains one to three ingredients at functional levels, a science-based postbiotic and marine microalgae oil.”

To keep pets healthy, pet parents and their pets need nutritional food, treats, and supplements to be palatable. Trilogy’s PAL tested, high-quality reaction flavors are vegan and human-grade. Our flavors are meatless and do not fall under USDA regulations. Be the cat’s meow and give your pet formulas a leg up. Treat your pets and request samples here.

CBD for Pets

Consumers are exploring CBD-infused food and beverages for their health and are focused on providing the same for their pets. According to Brightfield Group16, in 2021, the CBD pet product market generated $629 million in sales, nearly 50% more than in 2020. Furthermore, 77% of CBD-related pet products purchased were for dog consumption. Pet CBD is expected to reach $1.1 billion by the end of 202617. In March, the National Animal Supplement Council (NASC)18 published a first-of-its-kind safety study of cannabidiol (CBD) products in healthy dogs by Frontiers in Veterinary Science. According to the study, “various cannabinoids, including CBD, are well-tolerated in healthy dogs over 90 days, with no significant risks at a daily dose of 5mg/kg body weight.” As the CBD industry grows, expect to see the innovation of products and benefits designed for humans to mirror products made for pets.

The Future

The human trends happening in individuals’ health journeys are continually evolving. Pet owners will continue to project their personal health and wellness preferences and standards into their pets’ diets like clean labels, plant-based ingredients, CBD-infused, and functional products with specific health benefits. The humanization of pets is also apparent in the amenities that humans have. Restaurants, bars, and delivery services cater to pet owners and their pets by offering pet food menus, customized pet food plans, and experiences. For example, DTC meat and seafood brand ButcherBox launched ButcherBox For Pets. The line features dog food, treats, and custom meal plans formulated with humanely raised, sustainably sourced beef and chicken. The brand announced plans to expand with additional treats, supplements, meal toppers, and a product offering for cats.


Regardless of the products pet owners choose, they need pet food, treats, and supplements to be palatable for their pets. When pets enjoy their food, treats, and supplements, pet parents are reassured that their fur babies are getting the nutritional and functional benefits they need to maintain a long and healthy life. Flavor creation and application for pets is very involved and requires deep knowledge and understanding of the raw materials, products, processes, and testing methods. Flavor is critical when developing a product for palatability testing. Trilogy Flavors understands the complexities of developing flavors for pet food and is here to support the development of your next pet food, treat or supplement. Reach out to collaborate.

Sources:

  1. https://www.purinainstitute.com/centresquare/therapeutic-nutrition/obesity-in-dogs-and-cats
  2. https://www.usatoday.com/money/blueprint/pet-insurance/cost-of-pet-ownership-2023/
  3. https://www.thebusinessresearchcompany.com/market-insights/pet-insurance-market-2024#
  4. https://www.forbes.com/advisor/pet-insurance/pet-insurance-statistics/#
  5. https://www.avma.org/news/press-releases/new-avma-research-finds-pet-owners-overwhelmingly-prefer-veterinarian-led-care
  6. https://www.petfoodprocessing.net/articles/17871-pet-food-conference-report-emerging-trends-propelling-the-industry
  7. Vlietstra, Kate “The Future Of Pet Food: 2023,” 30, March 2023, Mintel
  8. https://www.petfoodprocessing.net/articles/16200-combining-formats-to-provide-targeted-nutrition
  9. https://www.petproductnews.com/top-trends-to-watch-in-cat-food-and-treats-2024/article_30dc5cea-a12e-11ee-9c36-e35417d3c617.html
  10. Vlietstra, Kate “The 2023 Trends To Watch In Pet Food,” 4, May 2023, Mintel
  11. https://finance.yahoo.com/news/pet-treats-market-size-increase-221500940.html
  12. Owen, John “Treats Can Play A Bigger Role In Pet Health,” 28, September 2023, Mintel
  13. https://www.einpresswire.com/article/693454159/pet-supplement-market-size-demand-top-companies-growth-and-research-report-2024-2032
  14. https://www.innovamarketinsights.com/trends/pet-food-trends/
  15. https://www.petfoodprocessing.net/articles/17295-whats-trending-in-the-pet-supplement-space
  16. https://www.mordorintelligence.com/industry-reports/cbd-pet-products-market
  17. https://blog.brightfieldgroup.com/pet-cbd-market-size
  18. https://www.petfoodindustry.com/news-newsletters/pet-food-press-releases/press-release/15666001/nasc-reveals-new-study
blog food trends

Hot Dog - Spotlight on Pet Food Trends

Pets are an extension of our family and offer companionship. The increasing popularity of pets, the growing awareness of the importance of pet nutrition, and the rising demand for premium and specialized pet foods are driving pet food innovation, according to NielsenIQ. Omni buyers make up 42% of pet buyers and represent over 60% of dollar sales. Dry pet food sales increased 18.7% in the past year and wet food saw a 16% growth. The humanization of pet products, the environmental impact of pet food, and pet food palatability are three considerations impacting pet owners.

Pet Ownership

Pets are beloved family members and are often cared for like children. As of 2024, 66% of U.S. households (86.9 million homes) own a pet, according to the American Pet Products Association. 65.1 million U.S. households own a dog, while 46.5 million households own a cat. 97% of U.S. pet owners say their pets are part of their family, according to Pew Research. Furthermore, 51% not only consider their pets to be a part of their family but say they are as much a part of their family as a human member. Scientific American’s research revealed that many younger people are choosing to have pets in lieu of children driven by climate change and financial insecurities. For example, in the U.S., 27% of U.S. cat owners have a kitten, and 19% of dog owners have a puppy, according to Mintel. Pet owners want what’s best for their fur babies and want to do everything they can to improve their lives and well-being. To ensure pets get the nutritional and healthy benefits from their food, they need to eat the right quantity of high-quality products.

Pet Food

According to Technavio, the global pet food [AM7] market size is expected to grow by $35.75 billion from 2022 to 2027, with a CAGR of 5.71%. The pet treats market size is expected to increase by $9.10 billion between 2023 to 2028, with a CAGR of 6.57%. Since many pet owners treat their pets like children, they project their human needs onto their pets. Health and wellness is a market driver affecting consumers’ choices for better-for-you and better-for-the-planet products. Pet food brands recognize this behavior and are mimicking human lifestyle trends. According to Lynn Dornblaser of Mintel, the top reason for switching a pet’s food in 2022 was to improve health and wellness, with improving palatability second and saving money at a low third. The perception that natural food and beverages are healthy for individuals is being translated into pet products. The humanization of pet food is apparent in the marketplace with buzzwords such as natural, fresh, human-grade, plant-based, and sustainable appearing on labels. Sales of meal enhancers, freeze-dried, dehydrated, frozen and natural pet foods all increased by double digits in 2021 and experienced more than 20% growth during the year, according to NielsenIQ. According to Mintel, 79% of U.S. pet food buyers think that it is worth paying more for healthier pet food, while 51% of pet food buyers perceive freshly prepared food to be healthier than store-bought food. For example, The Farmer’s Dog is “a service that delivers balanced, freshly made pet food,” which uses Vet developed recipes formulated with human-grade meat and vegetables.

Environmental Impact and Sustainability of Pet Food

Consumers are looking to decrease their environmental impact, and food and beverage brands are responding by reducing their carbon footprint, using sustainable ingredients such as plant-based alternatives and eco-friendly packaging. This trend is trickling into pet foods. In the U.S. alone, as much as a quarter of the environmental impacts of meat production are from pet food, according to UCLA Geographer Gregory Okin. According to Mintel, 28% of global pet food launches feature an ethical/ environmental claim, up from 16% five years ago. In the U.S., 61% of pet food buyers prefer pet food brands that work to limit their environmental impact. For example, pet treat brand Shameless Pets’ products are created with 30% upcycled fruits and vegetables from surplus and misfit produce. They are the first pet food brand to be certified by the Upcycled Food Association.

Plant-based food and beverages for humans have inundated the market, and plant-based dog food is emerging. According to FMI, the global plant-based dog food market was valued at $12.2 billion in 2021, with expected sales to rise annually by 6.9% in the next decade. Mintel’s data showed global plant-based dog food launches doubled in 2023 vs. 2022, while the use of insects as an ingredient in global pet food launches has been growing over the past five years. For example, direct-to-consumer brand PawCo offers a variety of pet food products using GreenMeat, a fresh plant-based meat for dogs. In March, the brand raised $2 million in seed funding. It claims to be the first plant-based dog food brand to use AI technology to improve the nutrition and palatability of its products.

Pet Food Flavors and Palatability

Pet owners have a plethora of pet food choices. However, just like humans scrutinize labels on their food and beverages, they also scrutinize pet food labels and are concerned with the quality of ingredients. To ensure pets are healthy, they need to get their essential nutrients through food and treats. Research suggests that dogs have about 1,700 taste buds, cats have roughly 470, and humans have approximately 9,000. Taste is associated with smell, and dogs and cats have a superior, highly developed sense of smell. Pet food needs to be palatable. Trilogy flavor chemists offer PAL tested savory palatants and high-quality pet food flavorings that enhance dry, wet, and canned pet food products to get a “paws up” from your pets. In addition, Trilogy produces a line of oleoresin-based antimicrobials and antioxidants that inhibit or kill microorganisms, extend shelf life, and maintain better animal health.

Our PAL tested, high-quality reaction flavors are vegan and human-grade. Since our flavors are meatless, they do not fall under USDA regulation and do not require USDA regulation. Be a top dog with your pet food formulations and pamper your pets. Request samples here.

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