
2026 Outlook: 3 Trends Shaping Consumer Food & Beverage Behavior
Consumers’ behavior continually evolves as new lifestyle trends and products launch to meet their needs. Three 2026 trends shaping consumer food and beverage behavior are GLP-1 usage and its impact, economic concerns driving consumers’ interest in value through private label products, and newstalgia, a modern approach to nostalgia for consumers who seek comfort and novelty.




