Savor the Flavor: Trends in Salty Snack Innovation
SNACKING BEHAVIOR According to SNAC International’s 2024 State of the Industry report1, the salty snacks category posted 6.9% growth with more than $31.1 billion in dollar sales. Social conversations about Snack have increased by 24.67% over the past year, per Tastewise2. Consumers love their snacks and snacking is …
The Psychology of Flavor: What Drives Consumer Preference?
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
Flavors That Appeal to Eco-Conscious Consumers
Consumer preferences are evolving, and today’s shoppers are making choices that align with their values—especially when it comes to sustainability. Flavors that appeal to eco-conscious consumers are foods and beverages that are not only delicious but also ethically and environmentally responsible. The demand for natural, sustainably sourced flavors …
Thirst for Adventure – Exploring Mexican, Korean, and Italian Global Spirit Trends
IMBIBING GLOBAL SPIRITS Consumers are embracing diverse global flavors in their food and beverage choices. Innova Market Insights1 identified Authentic & Rooted as a global flavor trend for 2025. The data showed that nearly half of consumers say that honoring food traditions with food choices that reflect their …
How Custom Flavors Transform RTD Cocktails (Ready-to-Drink)
The ready-to-drink (RTD) cocktail market is booming, with consumers seeking convenient, high-quality beverages that deliver the same complexity and satisfaction as a freshly mixed drink. From craft-inspired canned RTD cocktails to premium bottled blends, brands are constantly innovating to stand out in an increasingly competitive landscape. However, creating …
Exploring the Role of Flavors in Low-Sugar and Zero-Calorie Beverages
As consumers become more health-conscious, the demand for low-sugar and zero-calorie beverages continues to rise. From functional drinks to flavored waters and diet sodas, brands are racing to create refreshing options that deliver great taste without the sugar. However, removing sugar presents a significant challenge—without it, beverages …
How Today’s Culinary Innovations Are Changing Tomorrow’s Flavors
Culinary Food And Beverage Experimentation Set The Stage For Consumer Packaged Goods Flavor Trends Food and beverage innovation in restaurants, cocktail bars, and food service abound. The sky is the limit and the trends happening in the culinary scene inspire new flavors and trickle down into consumer packaged …
Key Trends Shaping the Culture of Yogurt
YOGURT CULTURE IS ACTIVE AND WELL Yogurt, both dairy and non-dairy, is a universal food. Circana’s data1 shows an 82% U.S. household penetration overall for the category, including 80% for dairy yogurt, 25% for yogurt drinks, and 6.7% for alternative yogurt products. Dairy yogurt represents the 11th highest …
Scoop Up a Spoonful of the Latest Cereal Trends
CEREAL, A CLASSIC BREAKFAST STAPLE Cereal is a classic breakfast staple. It is reported that Americans eat roughly 2.7 billion boxes of cereal every year, which equals approximately 14 pounds per person1. According to CivicScience data2, nearly three-quarters of American households (70%) eat cereal. 73% of consumers cite …
The Science Behind How Candy Flavors Are Created
Candy isn’t just about sugar and sweetness—it’s a carefully crafted experience that excites our taste buds and evokes childhood nostalgia. Whether it’s the fruity burst of a gummy bear or the rich complexity of caramel, candy flavors are what make it irresistible. But have you ever wondered how …
The Dynamic Interplay of Flavors and Colors in Food and Beverage
When we experience a new food or beverage, our senses are immediately engaged, and our first impressions are often shaped by what we see and taste. The vibrant color of a drink or the rich hue of a dessert can set expectations before the first sip or bite. …
Late-Night Snacking Trends
In the quiet hours of the night, when the world slows down, a growing number of people find themselves reaching for a snack. Whether it's to satisfy a sudden craving, soothe the stresses of the day, or simply indulge in a moment of comfort, late-night snacking has …
Exploring Exotic Candy Flavors from Around the World
If you want to create the next big hit in the world of candy, our team of expert flavor chemists can create exotic candy flavors to get you there.
Classic Candy Flavors That Stand the Test of Time
Candy has an undeniable charm that transcends generations. Whether it's the sweet, comforting taste of butterscotch or the invigorating zing of peppermint, classic candy flavors have a way of evoking fond memories and sparking joy. These flavors not only remind us of childhood, but they’ve also proven …
The Role of Chemistry in Flavor Creation
Flavor is at the heart of every memorable food and beverage experience. Whether it's the rich aroma of freshly brewed coffee or the savory taste of grilled vegetables, flavors shape the way we enjoy what we consume. But behind every distinct taste or scent lies a fascinating world …
The Role of Flavor in Protein Supplements: Impact on Taste and Palatability
In today’s health-conscious world, protein supplements have become an essential part of many people's diets, offering convenient ways to boost protein intake for muscle building, weight management, and overall wellness. However, despite their popularity, one challenge that continues to affect the consumer experience is the taste. Protein powders, …
Marinades vs. Rubs: Which Enhances Meat Flavor Better?
When it comes to enhancing the flavor of meat, two methods stand out: marinades and rubs. Both techniques are popular in kitchens and grilling stations around the world, each offering a unique approach to elevating flavor. So, marinades vs. rubs? Marinades infuse meat with moisture and taste …
Artisanal Cheese: Unlocking the Complexities of Flavor Profiles
Artisanal cheese is more than just a culinary indulgence; it’s a testament to the art and science of flavor creation. Each wheel, wedge, or block represents a delicate balance of tradition and innovation, where every step—from the type of milk used to the aging process—plays a role …
Flavors that Appeal to Generation X
In the world of food and beverage, flavor preferences are as dynamic as the generations shaping them. As a highly influential demographic, Generation X—those born between the mid-1960s and early 1980s—has a unique blend of tastes formed by diverse cultural shifts, tech advances, and a bridging of …
How Ingredients Influence Flavor Development
In the world of food and beverage, flavor is everything. It’s the first impression and lasting memory that a product leaves with consumers, making it one of the most critical elements in product development. But what exactly shapes the flavors we taste and love? The answer lies in …
Fermentation Secrets: How Flavor Develops in Kombucha
Kombucha isn’t just a drink—it’s an experience, beloved for its tangy taste, natural effervescence, and healthful appeal. Behind every sip lies a fascinating journey of fermentation, where tea, sugar, and a living culture transform into a symphony of complex flavors. From its sweet beginnings to its sharp, vinegary …
Flavors that Appeal to Generation Z
As the newest generation to shape consumer trends, Generation Z is setting the stage for a bold, health-conscious, and globally inspired world of flavors. Known for their adventurous palates and commitment to wellness and sustainability, Gen Z brings a fresh perspective to the food and beverage landscape. From …
Sipping on Tea Trends
Tea is reported to be the second most widely consumed beverage in the world after water. In 2023, Americans consumed almost 86 billion servings of tea, or close to 4 billion gallons.
How Taste Sensation Affects Flavor Development
In the vibrant arena of food and beverage manufacturing, the quest to create products that satisfy and delight the senses is more intense than ever. Central to this pursuit is to show that taste and flavor are not the same thing. The concept of taste sensation is …
What’s the Difference Between Natural Flavors and Artificial Flavors?
Natural flavors vs. artificial flavors — Discover more about using flavor science to create irresistible products that tickle the taste buds.
Crafting Flavors that Appeal to Kids
When it comes to food, children are the toughest critics. Their preferences are shaped not just by taste but by a combination of factors like color, texture, and even the aroma of what’s on their plate. In a world where health-conscious parents are increasingly seeking nutritious options, the …
How Flavor Profiles Are Created in Food and Beverage Industries
In today's competitive food and beverage landscape, flavor creation for a memorable taste experience is essential for capturing consumer attention. Whether it's the refreshing crispness of a sparkling drink or the rich, savory depth of a plant-based meal, flavor is the key driver that sets a product …
Flavor Supplier Labeling Acronyms Explained
In the ever-evolving world of food and beverage manufacturing, understanding the nuances of ingredient labels is crucial for ensuring product quality and consumer trust. As flavor formulations become more sophisticated, the labels accompanying these products are filled with acronyms that can be daunting for even the most seasoned …
How Bakery Emulsions Enhance Baked Goods
Elevate your baking with bold, consistent flavors of bakery emulsions and consult our experts to find the perfect solution for your needs!
What to Expect Partnering with a Flavor Company
In the highly competitive food and beverage industry, the difference between a product that captivates consumers and one that falls flat often comes down to a single, crucial factor: flavor. A product’s flavor profile is not just a component; it's the very essence that defines its identity, shapes …
What Does Organic Natural Flavors Mean?
Discover how organic natural flavors can ensure that taste and quality go hand in hand with sustainability and health.
Snack Time – Crave-worthy Meat and Cheese Snacks That Satisfy Hunger
Snack Time Snacks are universally loved and the snack market continues to proliferate. Time-starved consumers are substituting snacks for meals several times a week. 84.51°’s Consumer Digest: Snacking Trends May 2024 report1 revealed shoppers are snacking more frequently than they did last year. In 2023, 15% of shoppers …
Coffee Talk – Spilling the Beans on Coffee Trends
From the rise in cold brew consumption to the surge in flavored creamers and the buzz around espresso martinis, join the conversation shaping the future of coffee. Explore the trends and innovations driving the industry forward and perk up your palate with our flavor samples.
A Clean Bill of Health – Unleashing Pet Health Trends
Among pet owners, there is a general increase in awareness of health and wellness for their pets. Pet owners not only seek nutritious foods and treats for their pets, but now they seek products that offer functional benefits such as anxiety relief, digestion support, and dental health.
Hot Dog – Spotlight on Pet Food Trends
Pets are an extension of our family and offer companionship. The increasing popularity of pets, the growing awareness of the importance of pet nutrition, and the rising demand for premium and specialized pet foods are driving pet food innovation.
4 Consumer Trends to Watch in Beverage Innovation
With a dizzying number of choices, the shelves are crowded, and consumers turn to flavors and ingredients to make their selections. Consumers are abstaining from alcohol or drinking in moderation for January, alcohol consumption varies by generation, carbonated beverages are bubbling over, and beverage brands are expanding …
The Evolution Of Plant-Based Dairy & Plant-Based Protein
Consumers are still interested in reducing meat consumption and increasing plant-based food consumption. However, consumers’ plant-based interest and behavior is evolving as plant-based dairy and plant-based protein innovation endures.
IFT FIRST: 2023 Trends
The Trilogy Flavors team participated in IFT First, held on July 17th and 18th in Chicago, IL. Discover the top 5 trends we observed the event and their impacts on consumers.
Functional Is The Name Of The Beverage Game
Consumers are taking a holistic approach to health and wellness. Sports and nutrition beverages were once reserved for athletes. Now, sports and nutrition beverages are consumed by athletes and individuals with active lifestyles.
Drinking Up The Lo-No Alcohol Trends
As consumers seek better-for-you products, health and wellness is a key driver impacting food and beverage innovation. Alcoholic beverages are no exception. To some, going sober is about living better . Instead of abstaining from any alcoholic beverage, individuals are more mindful of their alcohol intake and …
A Flavor Chemist’s Perspective – Plant-Based Challenges and Opportunities
The taste, texture, mouthfeel, and aroma of animal-based counterparts challenge Flavor Chemists when formulating plant-based products
Snack Attack – Salty and Sweet Plant-Based Snacks Gain Momentum
From salty chips to fruits and nuts to indulgent treats, brands are developing better-for-you, plant-based snacks to meet the rising demand.
Dairy and Plant-Based Milk and Yogurt Alternatives Share Shelf Space
Plant-based product innovation abounds and consumers' demand for alternative dairy plant-based milk and yogurt continues to grow at a fever pitch.
No Passport or Plane Ticket Needed to Experience Multicultural Flavors
The pandemic may have limited travel, but it didn’t hinder consumers’ taste buds or quest for multicultural flavors.
Say Cheese To The Latest Dairy And Plant-Based Cheese Trends
Cheese is a beloved global household staple. According to IRI, total U.S. dairy and deli cheese sales reached almost $22.5 billion, up 19.4%, for the 52 weeks ending January 24, 2021.a Furthermore, global new cheese launches rose 11% in 2020. The U.S. share of new cheese launches in …
Flexitarians Are Flexing Their Muscles Choosing Plant-Based Food & Beverage
Flexitarian lifestyles, environmental sustainability, and animal welfare are driving plant-based food and beverage innovation
Flavor Focus: Elderflower
Elderflower might just be one of the most popular trends in food and drink flavoring today. Its unique flavor profile is described as fresh, fruity, and soft, with pear, lychee, and tropical notes.
It’s a subtle and intriguing way to add an exotic flair to baked goods, …
Flavor Focus: Lemonade
Lemon is one of the most beloved flavors throughout the world. From iconic beverages like lemonade to baked goods, ice cream, alcoholic drinks, and beyond, more consumers choose lemon as their flavor of choice than all other fruit flavors combined.
An Old-Fashioned Thirst Quencher with Universal Appeal
As we …
Vibrant Floral and Botanical Flavors Blossom into Food & Beverage
FASHIONABLE FLORALS Wellness has been a universal theme for 2020 and continues in 2021. As consumers adjust post-pandemic, mental well-being and self-care are top priorities. Flowers and plants have healing properties; they are both decorative and functional. It’s no surprise that vibrant florals are appearing on runways, at …
Flavor Focus: Rose
Everyone always says to stop and smell the roses... but at Trilogy Flavors, we think you should stop and taste the roses. Rose has become a very popular ingredient in recipes of all kinds, and it’s not just desserts that benefit from its floral delights. According to data …
Flavor Focus: Korean BBQ
With summer just around the corner, it’s time to pull your barbecue out of the garage, throw off the dust cover, and fire up the grill. Let’s get cooking! Every country and culture has its own version of barbecue. Almost as long as there has been fire, people …
Flavor Focus: Peach
Peaches: the mere mention can transport us to a beautiful summer day. Maybe it conjures the image of a Georgia orchard, the air drenched with the smell of sweet, luscious peaches. Or perhaps you can imagine yourself sitting poolside, a giant hat on your head and a …
Flavor Focus: Mango Habanero
They say opposites attract. That’s why mango and habanero make for the perfect sweet and spicy combination. Habanero peppers are anywhere from 12 to 100 times hotter than jalapeno peppers. In fact, the habanero has between 100,000 and 350,000 SHUs, or Scoville Heat Units—the definitive measurement of spiciness. But …
Flavor Focus: Teriyaki
These days, facets of Japanese culture can be found everywhere in North America, from the Marie Kondo method to J-pop to anime to street style. But no Japanese export is more ubiquitous than Japanese cuisine - and in particular, teriyaki. Teriyaki is a cooking method commonly used in …
Summer 2021 BBQ Flavor Trends
Spring is here and that means grilling season is quickly approaching. Nothing signifies summer quite like the taste and smell of BBQ flavors. It’s time to prepare for summer 2021 BBQ flavor trends and get ready for May, which is National BBQ Month. According to the NPD …
Flavor Focus: Lemongrass
Lemongrass brings zest to dishes sweet and savory—from baking to dairy products to steaks! Even drinks are getting a boost from lemongrass. Data giant Mintel says that lemongrass is making a splash in distilling, and the flavor is appearing in spirits, beer, sports drinks, and herbal teas. …
Flavor Focus: Lavender
When you think of Lavender, you probably think of the popular essential oil used in aromatherapy, candles, and other household products. However, the use of lavender flavor is increasing in popularity in beverages from teas to milks to cocktails and even food. Lavender was—and still is—cultivated for perfumes, …
Flavor Focus: Strawberry
When we think of strawberries, what comes to mind? This sweet and natural treat is luscious, juicy, and best enjoyed in early summer. It evokes picnics and milkshakes, strawberries and cream, berries dipped in chocolate, baskets overflowing with hand-picked fruit. Ice cream. Jam on toast. Strawberry Fields …
Sweet Bakery Flavor Trends 2021
2020 was a year like no other. Quarantining and social distancing led consumers to yearn for comfort and security. Comfort foods, especially sweet baked goods, are often sought after during difficult times. Traditionally, baked goods connote comfort and joy and frequently conjure fond childhood memories. It’s no …
Flavor Focus: Yuzu Type, NFB
Yuzu Type, NFB- Item Code #7519 Yuzu is a citrus fruit that has gained popularity in recent years. It is about the size of an average lemon, has an uneven texture, and a unique flavor profile that is fragrant and tart, resembling grapefruit. It is believed that yuzu …
Trilogy’s Game Day Flavors
The Super Bowl is an unofficial American holiday centered around football and delicious food and beverages. In honor of this popular event, Trilogy Flavors is highlighting top trending flavors inspired by game day favorites. These flavors work well in a variety of crowd-pleasing applications ranging from dips …
AI in Flavor Development: A New Era of Innovation
Artificial intelligence is no longer just a buzzword reserved for Silicon Valley—it’s quietly reshaping the way we shop, travel, work, and even eat. In the world of food and beverage manufacturing, AI in flavor development is making its mark in unexpected but powerful ways, especially in one …
Sustainable Flavor Development: Challenges and Opportunities
In today’s rapidly evolving food landscape, sustainability is more than just a buzzword—it’s a driving force behind innovation across the industry. From ingredient sourcing to production practices, food and beverage manufacturers are rethinking how their products impact people and the planet. At the heart of this movement …
How Upcycled Ingredients Are Inspiring New Flavor Creations
From Waste to Wow In today’s food and beverage landscape, sustainability isn’t just a buzzword — it’s a creative catalyst. As manufacturers search for ways to reduce waste without compromising on quality or taste, a surprising hero has emerged: upcycled ingredients. Once destined for compost piles or landfills, …
Flavors for the Older Population: Meeting Evolving Taste Needs
As we age, our bodies undergo countless changes—including the way we experience flavor. What once tasted rich and satisfying may seem bland, while certain foods become unexpectedly intense or unappealing. This evolving taste of an aging population is driven by natural shifts in our sensory perception, from …
Trends in Clean Label Flavor Solutions
Explore the latest trends in clean label flavor solutions, from natural ingredients to sustainable sourcing.
Revitalizing Energy Drinks with Unique and Bold Flavors
The energy drink market has never been more dynamic. Consumers are no longer satisfied with the same old citrus and berry flavors—they crave revitalizing energy drinks with excitement, adventure, and complexity in every sip. From exotic fruit fusions to unexpected savory twists, bold flavor innovation has become …