Generation X woman enjoying flavor of cereal

Flavors that Appeal to Generation X

In the world of food and beverage, flavor preferences are as dynamic as the generations shaping them. As a highly influential demographic, Generation X—those born between the mid-1960s and early 1980s—has a unique blend of tastes formed by diverse cultural shifts, tech advances, and a bridging of …

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How Ingredients Influence Flavor Development

In the world of food and beverage, flavor is everything. It’s the first impression and lasting memory that a product leaves with consumers, making it one of the most critical elements in product development. But what exactly shapes the flavors we taste and love? The answer lies in …

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Kombucha is fermented tea

Fermentation Secrets: How Flavor Develops in Kombucha

Kombucha isn’t just a drink—it’s an experience, beloved for its tangy taste, natural effervescence, and healthful appeal.  Behind every sip lies a fascinating journey of fermentation, where tea, sugar, and a living culture transform into a symphony of complex flavors. From its sweet beginnings to its sharp, vinegary …

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Millennials - woman eating healthy salad

Flavors that Appeal to Millennials

In today’s evolving food and beverage landscape, Millennials have emerged as a powerful generation, shaping trends and driving demand with their distinct preferences and flavors that appeal to them. Born between 1981 and 1996, this cohort represents a diverse and influential market segment that values authenticity, quality, …

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Generation Z photographing pancakes stack

Flavors that Appeal to Generation Z

As the newest generation to shape consumer trends, Generation Z is setting the stage for a bold, health-conscious, and globally inspired world of flavors. Known for their adventurous palates and commitment to wellness and sustainability, Gen Z brings a fresh perspective to the food and beverage landscape. From …

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pouring green tea

Sipping on Tea Trends

Tea is reported to be the second most widely consumed beverage in the world after water. In 2023, Americans consumed almost 86 billion servings of tea, or close to 4 billion gallons.

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