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Scoop Up a Spoonful of the Latest Cereal Trends

CEREAL, A CLASSIC BREAKFAST STAPLE Cereal is a classic breakfast staple. It is reported that Americans eat roughly 2.7 billion boxes of cereal every year, which equals approximately 14 pounds per person1. According to CivicScience data2, nearly three-quarters of American households (70%) eat cereal. 73% of consumers cite …

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Cereal Flavors

Download our Flavor List Cereals have long been a breakfast staple, loved by kids for their sweet, fruity flavors and fun shapes, and embraced by adults seeking healthier, heartier options. From colorful childhood favorites to nutrient-rich whole-grain oats and protein-packed blends, cereals have evolved to suit all tastes …

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Collection of candy flavors

The Science Behind How Candy Flavors Are Created

Candy isn’t just about sugar and sweetness—it’s a carefully crafted experience that excites our taste buds and evokes childhood nostalgia. Whether it’s the fruity burst of a gummy bear or the rich complexity of caramel, candy flavors are what make it irresistible. But have you ever wondered how …

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late-night snacking

Late-Night Snacking Trends

In the quiet hours of the night, when the world slows down, a growing number of people find themselves reaching for a snack. Whether it's to satisfy a sudden craving, soothe the stresses of the day, or simply indulge in a moment of comfort, late-night snacking has …

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