SNACKING BEHAVIOR According to SNAC International’s 2024 State of the Industry report1, the salty snacks category posted 6.9% growth with more than $31.1 billion in dollar sales. Social conversations about Snack have increased by 24.67% over the past year, per Tastewise2. Consumers love their snacks and snacking is …
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
Consumer preferences are evolving, and today’s shoppers are making choices that align with their values—especially when it comes to sustainability. Flavors that appeal to eco-conscious consumers are foods and beverages that are not only delicious but also ethically and environmentally responsible. The demand for natural, sustainably sourced flavors …
IMBIBING GLOBAL SPIRITS Consumers are embracing diverse global flavors in their food and beverage choices. Innova Market Insights1 identified Authentic & Rooted as a global flavor trend for 2025. The data showed that nearly half of consumers say that honoring food traditions with food choices that reflect their …
The ready-to-drink (RTD) cocktail market is booming, with consumers seeking convenient, high-quality beverages that deliver the same complexity and satisfaction as a freshly mixed drink. From craft-inspired canned RTD cocktails to premium bottled blends, brands are constantly innovating to stand out in an increasingly competitive landscape. However, creating …
As consumers become more health-conscious, the demand for low-sugar and zero-calorie beverages continues to rise. From functional drinks to flavored waters and diet sodas, brands are racing to create refreshing options that deliver great taste without the sugar. However, removing sugar presents a significant challenge—without it, beverages …
Have you ever wondered why some flavor combinations seem to dance on your taste buds while others fall flat? Whether it's the comforting duo of peanut butter and jelly or the unexpected harmony of chili and chocolate, certain pairings have an almost magical quality that captivates our …
Have you ever noticed how the creaminess of a perfectly whipped mousse or the crisp snap of a fresh vegetable chip can make a dish unforgettable? This isn’t just about flavor—it’s about mouthfeel, or texture, the often-overlooked but critical element that elevates our sensory experience of food …