In the world of food and beverage, flavor is everything. It’s the first impression and lasting memory that a product leaves with consumers, making it one of the most critical elements in product development. But what exactly shapes the flavors we taste and love? The answer lies in …
Kombucha isn’t just a drink—it’s an experience, beloved for its tangy taste, natural effervescence, and healthful appeal. Behind every sip lies a fascinating journey of fermentation, where tea, sugar, and a living culture transform into a symphony of complex flavors. From its sweet beginnings to its sharp, vinegary …
In today’s evolving food and beverage landscape, Millennials have emerged as a powerful generation, shaping trends and driving demand with their distinct preferences and flavors that appeal to them. Born between 1981 and 1996, this cohort represents a diverse and influential market segment that values authenticity, quality, …
As the newest generation to shape consumer trends, Generation Z is setting the stage for a bold, health-conscious, and globally inspired world of flavors. Known for their adventurous palates and commitment to wellness and sustainability, Gen Z brings a fresh perspective to the food and beverage landscape. From …
Tea is reported to be the second most widely consumed beverage in the world after water. In 2023, Americans consumed almost 86 billion servings of tea, or close to 4 billion gallons.
Natural flavors vs. artificial flavors — Discover more about using flavor science to create irresistible products that tickle the taste buds.
When it comes to food, children are the toughest critics. Their preferences are shaped not just by taste but by a combination of factors like color, texture, and even the aroma of what’s on their plate. In a world where health-conscious parents are increasingly seeking nutritious options, the …
In today's competitive food and beverage landscape, flavor creation for a memorable taste experience is essential for capturing consumer attention. Whether it's the refreshing crispness of a sparkling drink or the rich, savory depth of a plant-based meal, flavor is the key driver that sets a product …