The Psychology of Flavor: What Drives Consumer Preference?
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
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Flavors That Appeal to Eco-Conscious Consumers
Consumer preferences are evolving, and today’s shoppers are making choices that align with their values—especially when it comes to sustainability. Flavors that appeal to eco-conscious consumers are foods and beverages that are not only delicious but also ethically and environmentally responsible. The demand for natural, sustainably sourced flavors …
Thirst for Adventure – Exploring Mexican, Korean, and Italian Global Spirit Trends
IMBIBING GLOBAL SPIRITS Consumers are embracing diverse global flavors in their food and beverage choices. Innova Market Insights1 identified Authentic & Rooted as a global flavor trend for 2025. The data showed that nearly half of consumers say that honoring food traditions with food choices that reflect their …
How Custom Flavors Transform RTD Cocktails (Ready-to-Drink)
The ready-to-drink (RTD) cocktail market is booming, with consumers seeking convenient, high-quality beverages that deliver the same complexity and satisfaction as a freshly mixed drink. From craft-inspired canned RTD cocktails to premium bottled blends, brands are constantly innovating to stand out in an increasingly competitive landscape. However, creating …
Exploring the Role of Flavors in Low-Sugar and Zero-Calorie Beverages
As consumers become more health-conscious, the demand for low-sugar and zero-calorie beverages continues to rise. From functional drinks to flavored waters and diet sodas, brands are racing to create refreshing options that deliver great taste without the sugar. However, removing sugar presents a significant challenge—without it, beverages …
The Science of Flavor Pairing: Why Some Combinations Just Work
Have you ever wondered why some flavor combinations seem to dance on your taste buds while others fall flat? Whether it's the comforting duo of peanut butter and jelly or the unexpected harmony of chili and chocolate, certain pairings have an almost magical quality that captivates our …
How Mouthfeel Enhances the Perception of Flavor
Have you ever noticed how the creaminess of a perfectly whipped mousse or the crisp snap of a fresh vegetable chip can make a dish unforgettable? This isn’t just about flavor—it’s about mouthfeel, or texture, the often-overlooked but critical element that elevates our sensory experience of food …
Global Flavor Influences: What’s Driving Fusion Cuisine?
Imagine savoring a taco infused with the bold, smoky flavors of Korean barbecue or a pizza topped with spicy tandoori chicken. These innovative combinations represent the heart of fusion cuisine—a dynamic culinary movement that brings together flavors and techniques from around the globe. In today’s interconnected world, our …