Market Trends
Trends in Clean Label Flavor Solutions
Explore the latest trends in clean label flavor solutions, from natural ingredients to sustainable sourcing.
Revitalizing Energy Drinks with Unique and Bold Flavors
Energy drinks are being revitalized with bold, unconventional flavors—from exotic fruits like yuzu, tamarind, passionfruit, and prickly pear to savory twists like spicy mango or rosemary—and layered hybrid profiles pairing tropical sweetness with herbal or heat-forward notes.
Savor the Flavor: Trends in Salty Snack Innovation
Salty snack innovation in 2025 blends global and regional cuisines—like kimchi, elote, dill pickle, and chili mango—with sweet‑savory mashups, nostalgic flavors revamped, and premium artisanal varieties—offering bold, layered experiences that marry comfort, health, and adventure
The Psychology of Flavor: What Drives Consumer Preference?
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
Flavors That Appeal to Eco-Conscious Consumers
Eco-conscious consumers favor clean-label, ethically sourced flavors like botanical and floral notes, upcycled ingredients, and plant-based profiles. Brands are innovating with fermentation, regenerative farming, and waste-reducing practices to meet sustainability and taste expectations.
Thirst for Adventure – Exploring Mexican, Korean, and Italian Global Spirit Trends
Consumers are embracing global spirits—Mexican agave spirits like tequila and mezcal, Korean soju, and Italian bitters such as Aperol and Campari—driven by a desire for authentic, heritage-rich flavors and innovative cocktail experiences.
How Custom Flavors Transform RTD Cocktails (Ready-to-Drink)
Custom flavors elevate RTD cocktails by incorporating global ingredients like yuzu and hibiscus, functional botanicals such as adaptogens, and clean-label formulations. These innovations enhance taste, appeal to health-conscious consumers, and align with sustainability trends.
Exploring the Role of Flavors in Low-Sugar and Zero-Calorie Beverages
Flavor innovation in low-sugar and zero-calorie beverages focuses on natural flavoring techniques, sweetness modulators, and mouthfeel enhancers to replicate sugar's sensory experience, ensuring balanced taste and satisfying texture without relying on artificial additives.
