Market Trends

The Rise of Umami: Why This Flavor Profile is Gaining Popularity

Umami’s rise reflects its role as the coveted ‘fifth taste’—enhancing depth and satisfaction using natural sources like mushrooms, tomatoes, seaweed, and fermented foods. It supports sodium reduction, enriches plant‑based products, and meets global flavor trends across cuisines and categories.

Top Beverage Flavor Trends for the Coming Year

Consumers are embracing global beverage flavors—like yuzu, tamarind and ube—and seeking immersive, multi‑sensory experiences with nostalgic profiles, textured drinks, and evocative taste stories that turn each sip into a memorable moment.

The Role of Roasting in Coffee Flavor: From Light to Dark

Roasting transforms green coffee beans through Maillard reactions, caramelization, and pyrolysis—creating flavor progression from bright, fruity and floral notes in light roasts, to balanced caramel and chocolate in medium roasts, and bold, smoky intensity in dark roasts.

Scoop Up a Spoonful of the Latest Cereal Trends

Cereal trends now span from snack collaborations and limited‑edition flavors to high‑protein, fiber‑rich, low‑sugar formulations. Brands are innovating with global-inspired tastes, plant‑based formulas, single‑serve formats, and eco‑friendly packaging to meet evolving health, convenience, and flavor expectations.

Flavors That Define Holidays and Special Occasions

Looking for flavors to make your holiday and special occasion products stand out? Let us help you create unforgettable culinary experiences.

The Science Behind How Candy Flavors Are Created

Flavor chemists craft candy flavors by blending reaction‑flavors, natural and synthetic compounds, and balancing ingredients for sweetness, acidity, texture, and stability—while addressing shelf‑life challenges and evolving consumer trends toward clean‑label and exotic tastes.

Late-Night Snacking Trends

Discover the future of late‑night snacking: AI‑personalized picks, wellness‑focused options like protein and fiber‑rich treats, sustainable sourcing and packaging, plus tech‑enhanced experiences such as smart freshness indicators and AR engagement.

Exploring Exotic Candy Flavors from Around the World

If you want to create the next big hit in the world of candy, our team of expert flavor chemists can create exotic candy flavors to get you there.