Market Trends
How Upcycled Ingredients Are Inspiring New Flavor Creations
Upcycled ingredients turn food byproducts—like fruit peels, spent grains, and coffee cherry husks—into flavorful, sustainable, and nutrient-rich components. These innovations spark bold new taste profiles while advancing clean-label, circular economy practices in modern food and beverage development.
Flavors for the Older Population: Meeting Evolving Taste Needs
Older adults often prefer bold, umami-rich flavors, natural sweetness, smooth textures, and nostalgic favorites. These enhance enjoyment despite reduced taste sensitivity by compensating with depth, familiarity, and ease of consumption.
Trends in Clean Label Flavor Solutions
Explore the latest trends in clean label flavor solutions, from natural ingredients to sustainable sourcing.
Revitalizing Energy Drinks with Unique and Bold Flavors
Energy drinks are being revitalized with bold, unconventional flavors—from exotic fruits like yuzu, tamarind, passionfruit, and prickly pear to savory twists like spicy mango or rosemary—and layered hybrid profiles pairing tropical sweetness with herbal or heat-forward notes.
Savor the Flavor: Trends in Salty Snack Innovation
Salty snack innovation in 2025 blends global and regional cuisines—like kimchi, elote, dill pickle, and chili mango—with sweet‑savory mashups, nostalgic flavors revamped, and premium artisanal varieties—offering bold, layered experiences that marry comfort, health, and adventure
The Psychology of Flavor: What Drives Consumer Preference?
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
Flavors That Appeal to Eco-Conscious Consumers
Eco-conscious consumers favor clean-label, ethically sourced flavors like botanical and floral notes, upcycled ingredients, and plant-based profiles. Brands are innovating with fermentation, regenerative farming, and waste-reducing practices to meet sustainability and taste expectations.
Thirst for Adventure – Exploring Mexican, Korean, and Italian Global Spirit Trends
Consumers are embracing global spirits—Mexican agave spirits like tequila and mezcal, Korean soju, and Italian bitters such as Aperol and Campari—driven by a desire for authentic, heritage-rich flavors and innovative cocktail experiences.