As we age, our bodies undergo countless changes—including the way we experience flavor. What once tasted rich and satisfying may seem bland, while certain foods become unexpectedly intense or unappealing. This evolving taste of an aging population is driven by natural shifts in our sensory perception, from …
Explore the latest trends in clean label flavor solutions, from natural ingredients to sustainable sourcing.
The energy drink market has never been more dynamic. Consumers are no longer satisfied with the same old citrus and berry flavors—they crave revitalizing energy drinks with excitement, adventure, and complexity in every sip. From exotic fruit fusions to unexpected savory twists, bold flavor innovation has become …
SNACKING BEHAVIOR According to SNAC International’s 2024 State of the Industry report1, the salty snacks category posted 6.9% growth with more than $31.1 billion in dollar sales. Social conversations about Snack have increased by 24.67% over the past year, per Tastewise2. Consumers love their snacks and snacking is …
Ready to create flavors that connect on a deeper level? Let’s talk about how The Psychology of Flavor can help you craft products that consumers crave.
Consumer preferences are evolving, and today’s shoppers are making choices that align with their values—especially when it comes to sustainability. Flavors that appeal to eco-conscious consumers are foods and beverages that are not only delicious but also ethically and environmentally responsible. The demand for natural, sustainably sourced flavors …
IMBIBING GLOBAL SPIRITS Consumers are embracing diverse global flavors in their food and beverage choices. Innova Market Insights1 identified Authentic & Rooted as a global flavor trend for 2025. The data showed that nearly half of consumers say that honoring food traditions with food choices that reflect their …
The ready-to-drink (RTD) cocktail market is booming, with consumers seeking convenient, high-quality beverages that deliver the same complexity and satisfaction as a freshly mixed drink. From craft-inspired canned RTD cocktails to premium bottled blends, brands are constantly innovating to stand out in an increasingly competitive landscape. However, creating …